"We should test a lot more, a lot earlier rather than focusing on doing something perfect" believes Ioana Dragomir, co-founder of TULIPR

Ioana Dragomir co-founded together with Larisa Burcă a B2B marketplace for event management named TULIPR. Ioana leads global digital transformation projects in the corporate environment, while Larisa is familiar with the events industry where she works as an Event Planner.

Ioana talks about automation, event services, customer experience, tools and technologies, and digital transformation.

She previously founded The Inside (www.theinside.ro), being also its Corporate Well-being Advocate. For more than 11 years she has worked at Genpact, making her way up to Senior Manager Transitions.

TULIPR is a B2B marketplace that brings digital transformation in the Events Industry. Their platform seamlessly connects businesses who service the events industry (venues, vendors, event managers, event tech platforms) with those organising events (meetings, conferences, workshops, exhibitions a.o.) Their mission is to empower event organisers & professionals to build outstanding events, through automation and digital tools.